About eMerit

Helping patients find the best doctors online. Helping the best doctors be found online. At eMerit®, we focus on managing your Dental or Medical Identity toward a sustainable and growing business – where both doctors and patients thrive. And we minimize distractions away from patient care while meeting your business objectives by transforming everyday patient interactions into growth drivers. At eMerit, we take your Medical Identity® personally.

What Donald Trump and Yelp Have in Common

By |2017-07-14T11:26:56-04:00February 12th, 2016|News, Online reputation|

Elite Yelpers write lots of reviews. I don’t want to tar all Elite Yelpers with the same brush. I’m sure some, perhaps many, are wonderful human beings. But, based on feedback from select surgeons who have encountered Elite Yelpers, here are some of their observations.
They play by their own rules. They let businesses know that […]

Online Reputation: The Difference Between Success & Bankruptcy [VIDEO]

By |2017-07-14T11:26:51-04:00February 8th, 2016|Uncategorized|

We’re excited to announce a FREE live webinar in partnership with the Mayo Clinic Social Media Health Network.

Join us on Thursday, February 18th from 1-2pm EST

Register Now


Our founder and CEO, Jeff Segal, M. D. will discuss:

  • The impact of doctor review sites on reputation
  • Remedies available to address a reputational assault
  • Strategies and tactics for promoting […]

Tesla Bans Sale of New Car to Someone Who Complained Online

By |2017-07-14T11:26:48-04:00February 5th, 2016|News|

Doctors are learning how to navigate the online space. The old paternalistic model is giving way to a more patient-centric model. Old habits die hard. But many doctors ARE thriving in this new environment.

Still, many businesses feel that the customer is in the driver’s seat and they have little control over their online reputation.

Tesla just […]

Online Review Syndication – a Better Approach

By |2018-07-19T14:40:39-04:00October 30th, 2015|Frontpage Article, Marketing, Online reputation, Online reviews, SEO|

What are syndicated reviews?

These are single reviews that end up on many places.

If you are so inclined, an expedient way to drag down your search ranking is filling your online presence with duplicate content. Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other […]

Why Patients Use Reviews – It’s All About the Big “O”

By |2017-07-14T11:26:23-04:00September 25th, 2015|Uncategorized|

O-other people’s opinions, that is. Strangers.

Patients’ healthcare decisions are typically influenced by three things: Their (P)rior experiences, (M)arketing information, and input from (O)ther patients and online reviews. And it’s typically a zero-sum game – the greater the reliance on one source, the lower the need for the others. Doctors at a crossroads of (M) and […]

Collecting & Posting Patient Reviews is EASY…

By |2017-07-14T11:26:19-04:00September 24th, 2015|Frontpage Article, Marketing, Online reputation, Online reviews|

More and more people use the Internet each year to search for a doctor (or business) online.


In 2010, 22% of patients, now euphemistically called “consumers” said they never use the Internet to evaluate a doctor (or business). In 2015, that number was down to 9%. [1] The vast majority of Americans are online. And they […]