A recent post on the U.S. News & World Report blog “Policy Dose” skewered the rising popularity of online reviews in the healthcare sector. The author argued they’re worthless:
The argument is misguided. I know. I used to feel the way he did. […]
Earlier this week, we received a question from a physician member regarding using a free email account for his practice. The doctor’s question was “Is it OK to list a free email on the website as a point of contact, or should I use a domain email?” By “free email account”, he meant something like […]
Wonderful is a San Francisco Bay Area Chinese restaurant.
Dan W. delivered a one star review on Yelp. He claimed to have received terrible service.
I was flying solo that night, after a particularly challenging day. The waiter came up and asked how many. I said one, I had planned to sit at the […]
Last week during SMX Munich (Search Marketing Expo), Google Webmaster Trends analyst Zineb Ait Bahajji said that Google’s upcoming “mobile-friendly” algorithm update on April 21st will have more of an impact than both Panda and Penguin . Considering the huge impact of Panda and Penguin, this is a big deal. Here are some common […]
We get questions about SEO fairly often. Generally related to the “value” of SEO. And, frankly, to most people, it’s a “black box” – they put money in, and they – ideally – get more money out, but they have no idea what happens in between or why it’s a favorable marketing strategy.
But before we […]
If you’re unfamiliar with the term “astroturfing”, join the club. It’s hardly a household term, but it defines our trust in earned media; specifically reviews and testimonials in unseen yet powerful ways. Which is precisely why it’s regulated with heavy fine imposed by the FTC , up to $16,000 a day.
“Strychnine is a grand tonic, Kemp, to take the flabbiness out of a man.”
― H.G. Wells, The Invisible Man
In part 1 we characterized and suggested solutions for Bankruptcy stage. But what if you Google your name and get Nada. You see nothing! Seems like an OK spot, right?…Out of sight, out of mind and nothing […]
A couple of months ago, I was getting on an airplane. At the end of the sky-bridge, a desktop terminal detailed a bunch of metrics important to keep on schedule. The log-in screen […]