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About eMerit

Helping patients find the best doctors online. Helping the best doctors be found online.At eMerit®, we focus on managing your Dental or Medical Identity toward a sustainable and growing business – where both doctors and patients thrive.And we minimize distractions away from patient care while meeting your business objectives by transforming everyday patient interactions into growth drivers.At eMerit, we take your Medical Identity® personally.

The Woes of Free Email

By |2017-07-14T11:32:56-05:00April 3rd, 2015|Compliance, Cybersecurity, Online reputation|

Earlier this week, we received a question from a physician member regarding using a free email account for his practice. The doctor’s question was “Is it OK to list a free email on the website as a point of contact, or should I use a domain email?” By “free email account”, he meant something like […]

Google Mobile Usability Penalty Coming April 21

By |2017-07-14T11:32:41-05:00March 27th, 2015|Marketing, News, SEO|

Last week during SMX Munich (Search Marketing Expo), Google Webmaster Trends analyst Zineb Ait Bahajji said that Google’s upcoming “mobile-friendly” algorithm update on April 21st will have more of an impact than both Panda and Penguin [1]. Considering the huge impact of Panda and Penguin, this is a big deal. Here are some common […]

The SEO Black Box

By |2017-07-14T11:32:37-05:00March 20th, 2015|Marketing, News, Online reputation, Practice management|

We get questions about SEO fairly often. Generally related to the “value” of SEO. And, frankly, to most people, it’s a “black box” – they put money in, and they – ideally – get more money out, but they have no idea what happens in between or why it’s a favorable marketing strategy.


But before we […]

Gaming the System

By |2017-07-14T11:32:30-05:00March 13th, 2015|Compliance, Marketing, Online reputation, Online reviews|

If you’re unfamiliar with the term “astroturfing”, join the club. It’s hardly a household term, but it defines our trust in earned media; specifically reviews and testimonials in unseen yet powerful ways. Which is precisely why it’s regulated with heavy fine imposed by the FTC [1], up to $16,000 a day.

Astroturfing, […]

Doctors are in the digital fast lane. Steps to take now – Part 2

By |2017-07-14T11:32:23-05:00February 26th, 2015|Research|

“Strychnine is a grand tonic, Kemp, to take the flabbiness out of a man.”
― H.G. Wells, The Invisible Man

In part 1 we characterized and suggested solutions for Bankruptcy stage. But what if you Google your name and get Nada. You see nothing! Seems like an OK spot, right?…Out of sight, out of mind and nothing […]