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About eMerit Blog

Helping patients find the best doctors online. Helping the best doctors be found online. At eMerit®, we focus on managing your Dental or Medical Identity toward a sustainable and growing business – where both doctors and patients thrive. And we minimize distractions away from patient care while meeting your business objectives by transforming everyday patient interactions into growth drivers. At eMerit, we take your Medical Identity® personally.

Surviving the Unexpected

By |2018-09-29T09:30:14-04:00September 20th, 2018|SEO|

A Prescription for Google’s Medic Update

On August 1, 2018, Google rolled out its latest algorithm update. Dubbed the “Medic” by SEO experts, this update has been credited with re-shuffling the positions of popular websites – many of them operating within the healthcare industry. So, why does this matter to doctors?  
Your website may have been […]

American Physicians Are Putzes

By |2018-06-15T16:55:19-04:00June 12th, 2018|Trends|

Published[1] on December 18, 2016

Reprinted with permission of author, Howard Green, MD

This article was published a while ago. It is seeing a second life on many of the blog sites. While many of the premises in the article are well-known to our colleagues, seeing it all in one place is a wake-up call.

I’m […]

Online Platform Legal Immunity and Human Trafficking

By |2017-09-28T16:40:23-04:00September 26th, 2017|Online reviews|

Since 1996, online platforms have been mostly immune from tort liability for content posted on their sites. If you had a beef with the content, your sole remedy was/is to file an action against the person who posted the content. Not easy to do. The platforms are immune because of a provision called […]

The Voyager Spacecrafts and Hurricane Harvey – Humanity at Its Best

By |2017-08-30T17:04:22-04:00August 29th, 2017|News|

I’m from Houston. I do not live there now. But, I grew up there. My entire extended family lives there. I went to medical school and did my residency there. I have many friends and colleagues who live and work in Houston.

One Person Who Should Have Kept His Apple 

By |2017-08-17T11:56:45-04:00August 17th, 2017|News|

How many people founded Apple? 

If you’re like me, you confidently answered two. Steve Jobs and Steve Wozniak. In 1996. 

But, there was a third founder.  

Ronald Wayne.  

He worked with Steve Jobs previously at Atari. He received a 10% equity stake for designing the original Apple logo, writing the Apple I manual, drafting […]

Internet Trolls – A Nocturnal Beast

By |2017-08-04T17:08:38-04:00August 1st, 2017|Online reputation|

If you have an online presence, and the public has access to comment about you or your business, sooner or later, you’ll get beaten up. The technical word for this is trolling. An inappropriate, egregious, or personal attack. Trolling is more a matter of tone than substance.

Can Patients Sign Forms Allowing You to Respond in Detail to Negative Reviews Down the Road?

By |2017-07-21T14:42:01-04:00July 19th, 2017|Compliance, Online reviews|

Most industries have the benefit of being able to respond fully to negative online reviews. They can dive into the dirty details and set the record straight. Whether or not that makes good PR sense is a business decision. A restaurant can respond that a patron was rude with the […]