Surviving the Unexpected

A Prescription for Google's Medic Update On August 1, 2018, Google rolled out its latest algorithm update. Dubbed the "Medic" by SEO experts, this update has been credited with re-shuffling the positions of popular websites – many of them operating within the healthcare industry. So, why does this matter to doctors?   Your website may have been affected. If so, [...]

By |September 20th, 2018|Categories: SEO|1 Comment

What to Do When Someone is Picketing in Front of Your Office

People get angry. Patients get angry. Sometimes they will call your office to fix their perceived problem. Sometimes they go online to vent. Sometimes they go to court. And on rare occasion, they picket your office. What can be done. First, this analysis addresses a picketer who is dealing with a private matter, and not a matter of public concern. [...]

By |June 20th, 2018|Categories: Uncategorized|0 Comments

American Physicians Are Putzes

Published[1] on December 18, 2016 Reprinted with permission of author, Howard Green, MD This article was published a while ago. It is seeing a second life on many of the blog sites. While many of the premises in the article are well-known to our colleagues, seeing it all in one place is a wake-up call. I’m a Harvard Trained physician [...]

By |June 12th, 2018|Categories: Trends|6 Comments

What does Raisin Bran have in common with glaucoma treatment? 

Ever bought a box of Raisin Bran, only to learn your box has just 12 raisins? And you rightly assumed YOUR box should have had two scoops, just like the advertisement promises. Kellogg’s says “Each box contains approximately the same percentage by weight of raisins and flakes.” OK, so two scoops may be hyperbole. Still, I never thought about joining a class [...]

By |October 23rd, 2017|Categories: Compliance|1 Comment

The Cost of Anesthesia and Ketchup

Last year my wife and I went to Iceland for a spring visit. On our last night, we wanted to get a bite to eat. The only restaurant open so late was the hotel’s. We were already used to exorbitant prices for eating out in Iceland. So, when we ordered french fries and salad (limited late night menu), we [...]

By |October 10th, 2017|Categories: Practice management|4 Comments
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