How Doctors Can Avoid Getting Slammed by the FTC and TCPA – Diffusing Marketing Landmines – Part V

By |May 23rd, 2017|Compliance, Marketing, Online reviews, Practice management|

Maintaining compliance with HIPAA, TCPA, the FTC, and the host of other regulatory boards is complicated. An inadvertent error can result in massive fines, but there is much to be gained from a smart online strategy if you avoid the minefield of potential violations. For the next five weeks, […]

Why Your Marketing Vendor May Be a HIPAA Landmine in Disguise – Diffusing Marketing Landmines – Part IV

By |May 16th, 2017|Compliance, Marketing, Practice management|

Maintaining compliance with HIPAA, TCPA, the FTC, and the host of other regulatory boards is complicated. An inadvertent error can result in massive fines, but there is much to be gained from a smart online strategy if you avoid the minefield of potential violations. For the next five weeks, we’re breaking down five marketing landmines that […]

Beware of Responding to Online Reviews – Diffusing HIPAA Landmines – Part I

By |April 28th, 2017|Compliance, Marketing, Online reputation, Online reviews|

Maintaining compliance with HIPAA, TCPA, the FTC, and the host of other regulatory boards is complicated. An inadvertent error can result in massive fines, but there is much to be gained from a smart online strategy if you avoid the minefield of potential violations. For the next five weeks, we’re breaking down five marketing landmines that […]

Jewelry Store Owner’s Son has to Pay Competitor Because of Fake Review

By |April 20th, 2017|Compliance, Marketing, Online reviews|

The jury has spoken.

Stephen Blumberg owns Stephen Leigh Jewelers in Massachusetts.

Toodie’s Fine Jewelry is a competitor.

Allegedly, Adam Jacobs, a Toodie’s employee, wrote a multi-paragraph negative Yelp review about Stephen Leigh Jewelers. The review said he was looking for a 1.5 karat engagement ring and he had a negative experience. He then advised people similarly situated […]

Political Correctness Over-reach in the Exam Room

By |March 3rd, 2017|Marketing, News, Online reputation, Online reviews, Practice management|

A general surgeon in Florida evaluated a patient for hernia repair. The patient confided he was HIV positive. The surgeon asked about the patient’s medication regimen. The patient explained that on the medication his viral titers were non-detectable.

The surgeon stated that that was good for both of them. For the patient, of course. And for […]

Paid Reviews Cost Companies $175,000 Enforcement Action

By |January 20th, 2017|Marketing, News, Online reputation, Online reviews|

Two companies have settled with the New York Attorney General’s Office after being accused of paying consumers for positive reviews by agreeing to increase their transparency and pay a total of $175,000.

MedRite Care, LLC, a medical emergency care service, paid thousands of dollars to Internet advertising companies and freelance writers over a two-year period for […]

Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 3)

By |October 7th, 2016|Frontpage Article, Marketing, News, Online reputation, Online reviews|

In my last post, we discussed how HIPAA impacts rules and regulations related to capturing reviews for posting online. We limited the discussion to working with vendors to help you capture and post online reviews. Such vendors must be HIPAA Business Associates. And if Protected Health Information is posted online, you need a formal HIPAA […]