In my last post, we discussed how the Federal Trade Commission impacts rules and regulations related to capturing reviews for posting online. To recap, the guiding principle is not to pay for reviews. No money, no gift cards, no discounts on future goods or services. If you do offer such perks, you must disclose that […]
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Video transcript:
While many of the reviews that you receive are positive, occasionally they will be […]
I recently presented at a conference. I was making the case for gathering patient feedback at the point-of-service. The benefit is that information captured at the point-of-service is not dated. It’s not stale. It’s timely and relevant. It makes no sense for patients to identify problems that presented days or weeks ago. Memories fade. I […]
In college, I devoured a book called Zen and the Art of Motorcycle Maintenance.
Who didn’t?
I know I’m dating myself here. But, the book reappears on college campuses every decade. The book delves into what defines quality. The protagonist’s philosophical investigations drove him insane, and he was ultimately treated with electroconvulsive therapy, which […]
by Ben Bailess – eMerit
Do you own your cell phone? How about your website? Your online reputation?
Bad news. You ticked the box that reads “I agree to the Terms of Use”, so now you never actually owned any of it. You also just gave your eldest child to Europol [1].
The devil is in […]
What are syndicated reviews?
These are single reviews that end up on many places.
If you are so inclined, an expedient way to drag down your search ranking is filling your online presence with duplicate content. Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other […]
More and more people use the Internet each year to search for a doctor (or business) online.
In 2010, 22% of patients, now euphemistically called “consumers” said they never use the Internet to evaluate a doctor (or business). In 2015, that number was down to 9%. [1] The vast majority of Americans are online. And they […]
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Asking patients for online reviews can feel daunting. What if you just used your staff and family to post reviews based on what they say? That would […]
A recent post on the U.S. News & World Report blog “Policy Dose” skewered the rising popularity of online reviews in the healthcare sector. The author argued they’re worthless:
The argument is misguided. I know. I used to feel the way he did. […]