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Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 2)

By |2017-07-14T11:14:07-05:00September 30th, 2016|Frontpage Article, Marketing, News, Online reputation, Online reviews|

In my last post, we discussed how the Federal Trade Commission impacts rules and regulations related to capturing reviews for posting online. To recap, the guiding principle is not to pay for reviews. No money, no gift cards, no discounts on future goods or services. If you do offer such perks, you must disclose that […]

Point-of-Service Reviews. Are They Tainted by “Undue Influence?”

By |2017-07-14T11:14:31-05:00July 1st, 2016|Marketing, News, Online reputation, Online reviews|

I recently presented at a conference. I was making the case for gathering patient feedback at the point-of-service. The benefit is that information captured at the point-of-service is not dated. It’s not stale. It’s timely and relevant. It makes no sense for patients to identify problems that presented days or weeks ago. Memories fade. I […]

Online Reviews and Quality. Do They Even Correlate?

By |2017-07-14T11:27:04-05:00May 20th, 2016|Marketing, News, Online reputation, Online reviews, SEO|

In college, I devoured a book called Zen and the Art of Motorcycle Maintenance.

Who didn’t?

I know I’m dating myself here. But, the book reappears on college campuses every decade. The book delves into what defines quality. The protagonist’s philosophical investigations drove him insane, and he was ultimately treated with electroconvulsive therapy, which […]

Online Review Syndication – a Better Approach

By |2018-07-19T14:40:39-05:00October 30th, 2015|Frontpage Article, Marketing, Online reputation, Online reviews, SEO|

What are syndicated reviews?

These are single reviews that end up on many places.

If you are so inclined, an expedient way to drag down your search ranking is filling your online presence with duplicate content. Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other […]

Collecting & Posting Patient Reviews is EASY…

By |2017-07-14T11:26:19-05:00September 24th, 2015|Frontpage Article, Marketing, Online reputation, Online reviews|

More and more people use the Internet each year to search for a doctor (or business) online.

 

In 2010, 22% of patients, now euphemistically called “consumers” said they never use the Internet to evaluate a doctor (or business). In 2015, that number was down to 9%. [1] The vast majority of Americans are online. And they […]