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Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 3)

By |2017-07-14T11:14:03-05:00October 7th, 2016|Frontpage Article, Marketing, News, Online reputation, Online reviews|

In my last post, we discussed how HIPAA impacts rules and regulations related to capturing reviews for posting online. We limited the discussion to working with vendors to help you capture and post online reviews. Such vendors must be HIPAA Business Associates. And if Protected Health Information is posted online, you need a formal HIPAA […]

Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 2)

By |2017-07-14T11:14:07-05:00September 30th, 2016|Frontpage Article, Marketing, News, Online reputation, Online reviews|

In my last post, we discussed how the Federal Trade Commission impacts rules and regulations related to capturing reviews for posting online. To recap, the guiding principle is not to pay for reviews. No money, no gift cards, no discounts on future goods or services. If you do offer such perks, you must disclose that […]

Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 1)

By |2017-07-14T11:14:12-05:00September 23rd, 2016|Frontpage Article, News, Online reputation, Online reviews|

A Marketing Department’s mission often collides with the Legal and Regulatory Compliance Department. In spite of the natural conflict, coexistence is possible.

Online reviews have changed the consumer landscape in influencing buying decisions. Healthcare is affected by the same dynamic. Healthcare marketing departments have embraced online patient reviews as the next new thing. Such reviews provide […]

Restaurant Owner Responds to Pissed Off Yelper Accusing Her of Fecal Incontinence

By |2017-07-14T11:14:24-05:00July 15th, 2016|Frontpage Article, News, Online reputation, Online reviews|

I’ll start with the advice. Be careful about responding to angry reviews.

Now for what happened.

Here’s the review of Nick’s Riverside Grill. Not flattering. But, not a business killer.

“NEVER GO AGAIN!WORST SERVICE!I went there for happy hour and they hold my card at the bar. Charged me two drinks and more while I only […]

Point-of-Service Reviews. Are They Tainted by “Undue Influence?”

By |2017-07-14T11:14:31-05:00July 1st, 2016|Marketing, News, Online reputation, Online reviews|

I recently presented at a conference. I was making the case for gathering patient feedback at the point-of-service. The benefit is that information captured at the point-of-service is not dated. It’s not stale. It’s timely and relevant. It makes no sense for patients to identify problems that presented days or weeks ago. Memories fade. I […]

Your Practice Have a Website? Don’t Make These Mistakes.

By |2017-07-14T11:14:46-05:00May 27th, 2016|Cybersecurity, Frontpage Article, News, Online reputation, Practice management|

Of course your practice has a website. Maybe it’s old. Maybe it’s being updated. But, the following lessons apply to almost anyone and everyone in healthcare.

In no particular order, here are some tips:

  • Make sure YOU own your content.I can’t tell you the number of times I’ve heard from a doctor who had an untoward […]

Online Reviews and Quality. Do They Even Correlate?

By |2017-07-14T11:27:04-05:00May 20th, 2016|Marketing, News, Online reputation, Online reviews, SEO|

In college, I devoured a book called Zen and the Art of Motorcycle Maintenance.

Who didn’t?

I know I’m dating myself here. But, the book reappears on college campuses every decade. The book delves into what defines quality. The protagonist’s philosophical investigations drove him insane, and he was ultimately treated with electroconvulsive therapy, which […]