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How to Keep Lawyers from Circling Your Practice: Lessons for New Doctors

By |2017-07-14T11:13:40-05:00January 13th, 2017|News, Online reputation, Online reviews, Practice management|

I am frequently invited to speak to medical students and residents. I’m often the first person to introduce them to the wonderful world of medico-legal headaches.

It’s a topic they typically don’t think about while they’re studying and training.

Why?

It’s hard enough learning the Kreb’s cycle, the anatomy of the brachial plexus, and how to dissect tissue, […]

Law Firm Sues Nursing Student for Bad Online Review – And Loses to the Tune of $27,000

By |2018-06-27T11:36:30-05:00December 23rd, 2016|News, Online reputation, Online reviews|

Here’s Exhibit A for why it’s generally a bad idea to sue someone for an online review.

“They need to think before they post. She needs to learn — people need to learn that there are consequences for their actions.”  Attorney Keith Nguyen shared this statement with a reporter when asked if he felt guilty about […]

Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 3)

By |2017-07-14T11:14:03-05:00October 7th, 2016|Frontpage Article, Marketing, News, Online reputation, Online reviews|

In my last post, we discussed how HIPAA impacts rules and regulations related to capturing reviews for posting online. We limited the discussion to working with vendors to help you capture and post online reviews. Such vendors must be HIPAA Business Associates. And if Protected Health Information is posted online, you need a formal HIPAA […]

Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 2)

By |2017-07-14T11:14:07-05:00September 30th, 2016|Frontpage Article, Marketing, News, Online reputation, Online reviews|

In my last post, we discussed how the Federal Trade Commission impacts rules and regulations related to capturing reviews for posting online. To recap, the guiding principle is not to pay for reviews. No money, no gift cards, no discounts on future goods or services. If you do offer such perks, you must disclose that […]

Capturing Patient Reviews and Navigating Pesky Regulatory Details (Part 1)

By |2017-07-14T11:14:12-05:00September 23rd, 2016|Frontpage Article, News, Online reputation, Online reviews|

A Marketing Department’s mission often collides with the Legal and Regulatory Compliance Department. In spite of the natural conflict, coexistence is possible.

Online reviews have changed the consumer landscape in influencing buying decisions. Healthcare is affected by the same dynamic. Healthcare marketing departments have embraced online patient reviews as the next new thing. Such reviews provide […]

Restaurant Owner Responds to Pissed Off Yelper Accusing Her of Fecal Incontinence

By |2017-07-14T11:14:24-05:00July 15th, 2016|Frontpage Article, News, Online reputation, Online reviews|

I’ll start with the advice. Be careful about responding to angry reviews.

Now for what happened.

Here’s the review of Nick’s Riverside Grill. Not flattering. But, not a business killer.

“NEVER GO AGAIN!WORST SERVICE!I went there for happy hour and they hold my card at the bar. Charged me two drinks and more while I only […]