Surviving the Unexpected

By |2018-09-29T09:30:14-04:00September 20th, 2018|SEO|

A Prescription for Google’s Medic Update

On August 1, 2018, Google rolled out its latest algorithm update. Dubbed the “Medic” by SEO experts, this update has been credited with re-shuffling the positions of popular websites – many of them operating within the healthcare industry. So, why does this matter to doctors?  
Your website may have been […]

Online Reviews and Quality. Do They Even Correlate?

By |2017-07-14T11:27:04-04:00May 20th, 2016|Marketing, News, Online reputation, Online reviews, SEO|

In college, I devoured a book called Zen and the Art of Motorcycle Maintenance.

Who didn’t?

I know I’m dating myself here. But, the book reappears on college campuses every decade. The book delves into what defines quality. The protagonist’s philosophical investigations drove him insane, and he was ultimately treated with electroconvulsive therapy, which […]

Online Review Syndication – a Better Approach

By |2018-07-19T14:40:39-04:00October 30th, 2015|Frontpage Article, Marketing, Online reputation, Online reviews, SEO|

What are syndicated reviews?

These are single reviews that end up on many places.

If you are so inclined, an expedient way to drag down your search ranking is filling your online presence with duplicate content. Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other […]

Google Mobile Usability Penalty Coming April 21

By |2017-07-14T11:32:41-04:00March 27th, 2015|Marketing, News, SEO|

Last week during SMX Munich (Search Marketing Expo), Google Webmaster Trends analyst Zineb Ait Bahajji said that Google’s upcoming “mobile-friendly” algorithm update on April 21st will have more of an impact than both Panda and Penguin [1]. Considering the huge impact of Panda and Penguin, this is a big deal. Here are some common […]