How EMRs Can Make Physicians Look Dumb

By |2017-07-14T11:14:35-04:00June 24th, 2016|News, Uncategorized|

Two examples were presented at a recent conference. One was a cut and paste propagation of a minor problem. The other was an EMR problem related to templates.

  1. In the history, some doctor at some point wrote “patient deeniied abdominal pain…” That misspelling was likely related to heavy fingers on select vowels. This misspelled […]

Online Reputation: The Difference Between Success & Bankruptcy [VIDEO]

By |2017-07-14T11:26:51-04:00February 8th, 2016|Uncategorized|

We’re excited to announce a FREE live webinar in partnership with the Mayo Clinic Social Media Health Network.

Join us on Thursday, February 18th from 1-2pm EST

Register Now


Our founder and CEO, Jeff Segal, M. D. will discuss:

  • The impact of doctor review sites on reputation
  • Remedies available to address a reputational assault
  • Strategies and tactics for promoting […]

Why Patients Use Reviews – It’s All About the Big “O”

By |2017-07-14T11:26:23-04:00September 25th, 2015|Uncategorized|

O-other people’s opinions, that is. Strangers.

Patients’ healthcare decisions are typically influenced by three things: Their (P)rior experiences, (M)arketing information, and input from (O)ther patients and online reviews. And it’s typically a zero-sum game – the greater the reliance on one source, the lower the need for the others. Doctors at a crossroads of (M) and […]

Credibility: Hundreds of Reviews on One Site, or Scores of Reviews Across Many Sites?

By |2016-12-09T13:10:03-05:00October 25th, 2013|Uncategorized|

We are often asked whether it is more effective to have patients posts hundreds of reviews on a single site – or whether it is better to have those reviews distributed across many sites.

This can only be answered in context. Effective or better for what?

Patients are looking for balanced information about a practice. They are […]

The Shortest Social Media Policy Ever Created

By |2016-12-09T13:10:03-05:00February 19th, 2013|Uncategorized|

Dr. Farris Timimi prescribes a 12 word social media policy for doctors. It bears repeating.

  • Don’t Lie, Don’t Pry
  • Don’t Cheat, Can’t Delete
  • Don’t Steal, Don’t Reveal

Don’t lie: Needs no further explanation.

Don’t pry: Don’t seek out protected health information within social media platform.

Don’t cheat: If you make a mistake – as we all do – step up […]