eMerit Case Study: Ob-Gyn Group
Hi, I’m Susan Hardwick-Smith, MD, Medical Director for Complete Women’s Care Center in Houston, TX.
Before eMerit:
Solo Practitioner in a new city, literally marketing door-to-door to other physicians for new patients. The Internet was an afterthought.
After eMerit:
Prosperous practice with 12 practitioners and 75 supporting staff. 6,000+ patient reviews online. “It’s the best marketing decision I’ve ever made.”
Biggest Challenge Now:
Parking lot may be too small.
“How I Leverage Patient Reviews”

How New Patients Find Me
Online Quality Indicator

Patient Reviews Posted Online
0
And Counting…
Chance of Being Mislabeled Online

What matters to my practice – how eMerit delivers:
The speed, volume and consistency of patient feedback ensures our high standards for quality are met and exceeded
New physician hires are busy from day 1
We know how new patients find us; enabling targeted upstream marketing