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How to Leverage Online Patient Reviews.

A high-performing doctor/practice can be distinguished online by proactively asking his/her patients for feedback. If you have a great patient safety record, positive clinical outcomes, and great “customer service”, your online reputation should mirror your actual reputation.

Leverage the Internet by considering the following:

  • Gathering reviews in your office, Point-of-Service, is dramatically more effective than relying on email to patients with links to review sites. Once a happy patient has left your office, out of sight is out of mind.
  • Uploading reviews to 10 major medical rating sites targeting 30+ reviews per site is ideal. This appears to be the threshold for patient action.
  • Monitor what’s being said about you on the Internet to mitigate risk and de-escalate problems.
  • Make sure the review sites are relevant so Google can find them – and you!
  • Learn from the data you collect from your patients and resolve any underlying issues ASAP.
  • Google yourself frequently! Nothing like a self-exam to make certain you know what patients see. Type in “Dr. First Last Reviews” How does it look??

Want to learn more? Visit the eMerit booth, #335, at The Aesthetic Meeting April 26-28 being held at Moscone Center in San Francisco, CA.

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By |2015-02-26T17:57:37+00:00April 25th, 2014|Research|0 Comments

About the Author:

Helping patients find the best doctors online. Helping the best doctors be found online.At eMerit®, we focus on managing your Dental or Medical Identity toward a sustainable and growing business – where both doctors and patients thrive.And we minimize distractions away from patient care while meeting your business objectives by transforming everyday patient interactions into growth drivers.At eMerit, we take your Medical Identity® personally.

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