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Patients Are Online With Intent – Search Engines Are the Tools

A recent study from Pew Internet shows that 77% of online health seekers (a.k.a. potential patients) begin their session at a search engine like Google, Yahoo or Bing (Google being the most popular). Only 13% say they began at a site that specializes in health information, like WebMD. A mere 2% say they started at a more general site like Wikipedia and 1% started at a social network like Facebook.

This trend implies a decrease in loyalty to individual brands and websites and an increase in substitutability between web services. The data also imply a strong trust in search engines to serve relevant results. Further, search engine use is more prevalent among younger online health seekers, with 82% reporting that they used Google, Bing, Yahoo or another search engine.

Your choice in a WPO (Web Presence Optimization) platform determines how your presented relative to the other doctors competing for these potential patients. Would useful information from your website help a drive a patient to make that needed appointment with you?

To learn more about how online health seekers find information, check out the study from Pew Internet: http://www.pewinternet.org/Reports/2013/Health-online/Part-One

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By |2016-12-09T13:10:03+00:00July 11th, 2013|Research|1 Comment

About the Author:

Helping patients find the best doctors online. Helping the best doctors be found online.At eMerit®, we focus on managing your Dental or Medical Identity toward a sustainable and growing business – where both doctors and patients thrive.And we minimize distractions away from patient care while meeting your business objectives by transforming everyday patient interactions into growth drivers.At eMerit, we take your Medical Identity® personally.

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