If you are like the majority of physician executives polled by the American College of Physician Executives in January of this year, you believe patients’ use of online review sites by patients was low.

At eMerit® we strongly believe this view is at odds with contemporary US culture, and see clear evidence that online use, in all industry segments, in rising fast – and healthcare is no exception. The Pew Internet and American Life Project’s Internet Health Online report indicates that 1 in 5 Americans has consulted an online review of a physician –even if only 3-4% of Internet users have posted online reviews of healthcare services or providers. So, more people are reading than posting.

Reviews are a key part a patients decision to make an appointment. Both negative and positive. We suggest you read this thought provoking report and consider how your Medical Identity is viewed online (your Internet persona). Understanding what your Internet persona looks like is an important first step to Medical Identity Protection.