Doctors are learning how to navigate the online space. The old paternalistic model is giving way to a more patient-centric model. Old habits die hard. But many doctors ARE thriving in this new environment.

Still, many businesses feel that the customer is in the driver’s seat and they have little control over their online reputation.

Tesla just flipped that trend on its head.

A little background.

Stewart Alsop is a venture capitalist. He drives a BMW X1. He was not happy with his car. He wrote a blog post called “My Car Makes Me Feel Stoopid.”

In any event, he felt it was time for a change. He ordered a Tesla Model X and sent a $5,000 deposit. What’s not to like? It’s a great car.

He was invited to some type of Tesla event. Apparently the event started late (8:50 PM instead of 7:00 PM). Mr. Alsop stuck around until about 9:00 PM and left. He then wrote a post calling Elon Musk to task for starting a customer-centric event so late: ”Dear @ElonMusk: You should be ashamed of yourself.”

It’s not clear what events happened next in the timeline. Elon Musk reached out to Alsop by phone. Alsop wrote in a follow-up post, Banned by Tesla, that Musk believed the attack was personal. Apparently, Tesla cancelled Alsop’s order.

Alsop wrote:

In this case, I was actually just a customer who felt he had been ignored at an event designed for customers and ripped off the odd post about that event. You are the CEO of the company and were the lead presenter at and MC of that event. So I addressed the post to you, based on feeling that I had been invited as a customer to see the car I had ordered (sight unseen, I might mention) and left two hours after arriving (and 3.5 hours after leaving) without having actually seen the car!

You mentioned that you believed that the event only started 30 minutes late at 8:45pm (even though the invitation insisted that everybody be at the venue by 7:30pm sharp). I hear that you feel the event was a success and that you were able to hang out with people admiring and discussing the Model X until midnight. I suppose you think that I left too early at 9:00pm and should have stuck around longer if I really wanted to see the car.

So, there you have it. Alsop will not be getting the Tesla he ordered from the company. And, it’s not clear he will eventually be allowed to be a passenger on the SpaceX Dragon when such tours are open to the public.

I’ll be interested in seeing what car Alsop eventually does purchase.