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Asking patients for online reviews can feel daunting. What if you just used your staff and family to post reviews based on what they say? That would be easy and achieve the same goal, right? Wrong. Fake reviews, also known as astroturfing is asking for trouble on a number of fronts. In our latest video, Dr. Jeff Segal explains three good reasons never to astroturf.

Video Transcript:

“Video Transcript:
Astroturfing is fake reviews and it’s a simple message: don’t do it. You don’t have to do it. So don’t do it. I know that there are people who feel a sense of anxiety that they don’t have enough reviews out there and it’s just a lot easier to pay someone to do it or to have your office administrator spend a little time on a keyboard going up, but if it’s coming from your office, it’s coming from a single IP address. This will be easily detected and easily deleted.

So there are three good reasons not to astroturf.

1 – The first is that it’s hard to do. Coming up with original content, unless you’re a Hollywood scriptwriter is very difficult.

2 – Number two is that you may be sued. A website considers astroturfing to be a violation of its terms of use and they may sue you.

3 – And finally, the Federal Trade Commission says that if you do pay for a review, it needs to be disclosed. If you disclose it, if this is disclosed, it really does dilute the value of the review.

So those are three good reasons, among others, not to pay for reviews.

eMerit helps patients find the best doctors online and helps the best doctors be found online.”


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In our next video we will expand on the consequences of negative reviews so there is no question whether or not it’s a good idea.